Business Description:
In a single week, radio reaches more than 228 million Americans. That’s 94 percent of everyone age 12 and older, according to Arbitron. So no matter what types of prospects you want to reach, radio advertising will help you do it. Plus, radio is mobile. Eighty percent of adults listen to radio in their cars, and a quarter of the population also listens while at work. There’s a lot that’s new in radio. Many stations now stream their programming on the internet and reach additional local and even national audiences. What’s more, if online listeners like what they hear in your streaming radio spot, they’re just one click away from your website. Radio provides an ideal advertising medium for small businesses, but running an effective campaign takes a bit of know-how. Fike Shway offers you these 4 tips to success: Every radio buy must begin with a clear understanding of the listeners you want to reach. We will determine the best target audience profile based on the demographics of your prospects. This should include their age, gender, where they live and other factors, such as household income. Then share this information during our consultation. We will discuss what percentage of our stations’ listeners match these demographics and at what times of the day or during which programming you’ll reach your best prospects.
There may also be qualitative characteristics of your ideal prospects you should consider when making your radio buy. A restaurant owner, for example, would look for a radio station whose listeners dine out frequently. We have access to both qualitative and quantitative information concerning our listeners and will be able to give you a customized proposal that includes a schedule with rating breakdowns. I will also provide you with a signal coverage map that shows precisely where their stations are heard.
Find out more on my website. Bay Advertising, Bay Area Advertising, Advertising Tips, East Bay, East Bay Advertising, Area Advertising, Walnut Creek, Lafayette, Orinda, Moraga, Danville, San Ramon, Dublin, Pleasanton, LIvermore, Fremont, Tracy, Brentwood, Martinez, Clayton, Pleasant Hill. Radio Advertising in your market place requires a good account executive.
About Your Business:
What Inspired Your Business:
I remember being handed a radio that had AM, FM, and several World Bands from my grandfather. Having served in WWII, I believe that radio actually traveled with him to many of his over-sea adventures. My passion for radio began. Flash forward twenty years later and with many life experiences, Bryan is still as passionate about radio as he was when he was eight. Now when working with enthusiastic enterpreneurs motivates me to help aid them in their pursuit to market their ideas. When you put my creativity and my clients energy into an advertising campaign...watch out Bay Area!
Find out more on my website. Bay Advertising, Bay Area Advertising, Advertising Tips, East Bay, East Bay Advertising, Area Advertising, Walnut Creek, Lafayette, Orinda, Moraga, Danville, San Ramon, Dublin, Pleasanton, LIvermore, Fremont, Tracy, Brentwood, Martinez, Clayton, Pleasant Hill.
Most Unusual Client, or Client Story:
I had a complex service that a client was offering. It involved a painful procedure that was very expensive. The target demographic was 45+ men and women. The goal was to increase business in a market that was fragmented by other professional provided similiar services. After quite a few consultations, meeting with past clients and current colleagues of the client, we came up with a win/win campaign. By re-Branding the entire procedure and successful making the client the absolute professional provider of this service, the client gain an additional 22% market share within a 12 month period. Find out more on my website. Bay Advertising, Bay Area Advertising, Advertising Tips, East Bay, East Bay Advertising, Area Advertising, Walnut Creek, Lafayette, Orinda, Moraga, Danville, San Ramon, Dublin, Pleasanton, LIvermore, Fremont, Tracy, Brentwood, Martinez, Clayton, Pleasant Hill.
Recent Business Surprise:
After several interviews with some incredible radio station groups in the Bay Area, I find myself joining forces with a privately held broadcasting group. If you would have asked me 6 months ago where would I be, the answer would have been in the Santa Rosa area. Now, living in Walnut Creek and getting to know the KKDV 92.1fm & KKIQ 101.7fm family has been a wonderful surprise.Find out more on my website. Bay Advertising, Bay Area Advertising, Advertising Tips, East Bay, East Bay Advertising, Area Advertising, Walnut Creek, Lafayette, Orinda, Moraga, Danville, San Ramon, Dublin, Pleasanton, LIvermore, Fremont, Tracy, Brentwood, Martinez, Clayton, Pleasant Hill.
Fun Facts:
Top Selling Product/Service:
Radio Advertising, Advertising, Marketing , Internet, SEO,
Best Place to Get Work Done:
In the conference room, beautiful view of the East Bay.
Coolest Personal Item on Your Desk:
Bottle of wine from Ray Stations.
Where You Plan to Retire:
Summer in Phoenix, Winter in Tahoe...Did I get that backwards.
Best Networking Tool:
Internet, Chamber Mixers, Civic activities, Fundraising.
My Most Interesting/Challenging Business Problem:
Marketing Within a Budget
Business Challenge:
In todays marketplace their are advertising options. Business owners are faced with too many decisions and often make the wrong choice. Having owned my own business, I know the challenges that exist in choosing the right medium to marketing and advertise your product. For me, finding the right client that understands my approach to marketing has been a challenge because of the "bad" representatives out there that have steered clients the wrong direction.Walnut Creek, Lafayette, Orinda, Moraga, Danville, San Ramon, Dublin, Pleasanton, LIvermore, Fremont, Tracy, Brentwood, Martinez, Clayton, Pleasant Hill.
Solution:
Discovering new approaches to old problems. I utilized my knowledge of Search Engine Optimization and internet marketing to create a portal to find me. My Jumpup.com page being one resource. Thereby allowing potential advertisers to find me and learn more about me before we ever even meet face to face. My website which is being launched in 2008 will be another great tool for clients to gain the knowledge needed to make an educated decision.Walnut Creek, Lafayette, Orinda, Moraga, Danville, San Ramon, Dublin, Pleasanton, LIvermore, Fremont, Tracy, Brentwood, Martinez, Clayton, Pleasant Hill.
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